MICA, Ahmedabad

  1. Ahmedabad, Gujarat
  2. Private
  3. NIRF Ranking 42nd(management)
4.5/5

RANKING – 4.5/5

OVERVIEW

MICA, Ahmedabad, also known as the MICA School of Ideas, is a premier institute in India for strategic marketing and communication.

  • Fees: The fees for MICA’s flagship Post Graduate Diploma in Management – Communications (PGDM-C) program is around INR 21.5 lakhs for the entire course.
  • Address: MICA is located in Shela, Ahmedabad, Gujarat, India.
  • Average package: The average package offered at MICA for the PGDM-C program is around INR 13 lakhs per annum, with the highest package going up to INR 58.2 lakhs per annum.
  • Founder: MICA was founded in 1991 by the late Mr. A. G. Krishnamurthy, a doyen of Indian advertising and former President of Mudra Communications.
  • Cut off: The cut off for admission to MICA’s PGDM-C program is determined by the CAT or XAT score, followed by the MICA Admissions Test (MICAT).
  • Online courses: MICA offers various online courses in the areas of strategic marketing, brand management, digital marketing, and data analytics, among others.
  • Notable alumni: Some of MICA’s notable alumni include Rohit Ohri, Group Chairman and CEO of FCB Group India and Nishi Kant, President and CEO of Fullerton India Credit Company Limited.
  • Course admissions: The admission process for MICA’s PGDM-C program involves submitting the CAT or XAT score, followed by the MICA Admissions Test (MICAT), Group Exercise (GE), and Personal Interview (PI).
  • Highest package: The highest package offered at MICA for the PGDM-C program is around INR 58.2 lakhs per annum.
  • MBA fees: MICA does not offer an MBA program, but instead offers the PGDM-C program.
  • Executive MBA: MICA offers a Post Graduate Certificate Program in Business Management (PGCPBM) for executives, which is a one-year program.
  • Distance MBA: MICA does not offer a distance MBA program.
  • Fees for BBA: MICA does not offer a BBA program.
  • Fees after CAT: The fees for MICA’s PGDM-C program remains the same, irrespective of whether the candidate is admitted through CAT or XAT score.
  • Campus area: MICA’s campus covers around 18 acres and is located in a lush green environment, providing a conducive atmosphere for learning.
  • BBA: MICA does not offer a BBA program.
  • Online MBA fees: MICA offers a 15-month Post Graduate Certificate Program in Digital Marketing and Communication (PGCPDMC) which costs around INR 3.5 lakhs.

ABOUT

Ahmedabad’s Mudra Institute of Communication was founded in 1991. PGDM-Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), and Fellow Programme in Management-Communications are among the residential programmes offered by MICA Ahmedabad (FPM-C). Scores on the CAT, XAT, and GMAT are used to determine admission to PGDM programmes. Candidates who have been shortlisted are then contacted for the MICAT, GE (Group Exercise), and personal interview (PI). With a 100% placement rate, MICA Ahmedabad finished the recruitment process for its PGDM class successfully. The average wage was Rs. 19 LPA, while the highest salary was Rs. 57.51 LPA. Based on the candidate’s overall academic performance and family income, the MICA Scholarships are awarded each year.

Place MICA Ahmedabad

The institute can be found at Shela, Gujarat, along Telav-Ghuma Road. The distance between Sardar Vallabhbhai Patel International Airport and the MICA Ahmedabad campus is 30.7 kilometers. Goraghuma Railway Station, located 5.8 kilometers from the campus, is the railroad station closest to the institute. The closest bus stop is Gibpuri Bus Stop, which is 3.2 kilometers from MICA Ahmedabad. To go to Ahmedabad’s Mudra Institute of Communication, students can take a taxi or a cab.

MICA, Ahmedabad Courses & Fees

Postgraduate programmes are offered by Ahmedabad’s Mudra Institute of Communication. Courses at MICA Ahmedabad are available full-time. Management and business administration as well as media, public communication, and journalism courses are offered at MICA Ahmedabad. The PG programmes at MICA Ahmedabad are P.G.D.M. Communications, P.G.D.M., and FPM. The P.G.D.M program’s coursework lasts two years. The FPM programme, however, lasts for three years. The P.G.D.M programme at MICA Ahmedabad costs Rs. 21 lakhs. The courses offered by MICA Ahmedabad, together with their costs and prerequisites, are shown below.



Course

Total Fees

Eligibility Criteria

P.G.D.M Communications

Rs. 21,00,000

Candidates must have earned a bachelor’s degree in any field from an accredited institution.

P.G.D.M

FPM

N/A

Candidates must have earned a master’s degree in business, communications, the humanities, or social science from an accredited university with at least a 55% grade point average.



MICA, Ahmedabad Cut-off

The final MICAT merit list is made public by the Ahmedabad-based Mudra Institute of Communication. Candidates who meet the MICA Ahmedabad cutoff criteria are eligible for admission to the school’s P.G.D.M. and P.G.D.M. Communications programs. The performance of the candidate in the admission exam (Psychometric test and other components of the exam), general exercise, and personal interview are taken into account for determining the MICA Ahmedabad cutoff. Candidates who are found to be eligible based on the MICAT results must take the Group Exercise (GE) and Personal Interview (PI).

 

The criteria that decide the cutoff for MICA Ahmedabad

 

  • There were overall a lot of applicants who took the test.
  • MICAT’s level of difficulty
  • Past-year MICAT cutoff trends
  • Total number of available seats
MICA Ahmedabad Cutoff 2022

Section

Merit List Cutoff

General Exercise

3.5 out of 5

Personal Interview

4 out of 5

Admissions procedure for MICA, Ahmedabad

Postgraduate programs at the Mudra Institute of Communication in Ahmedabad are open to admission. Admission to the P.G.D.M. program at MICA Ahmedabad is granted based on CAT/XAT/GMAT scores. After that, those who have been shortlisted are invited to take the MICA Admission Test (MICAT), participate in a group exercise, and have a personal interview (PI). Candidates are chosen for MICA Ahmedabad’s FPM program admission based on their performance in the three-day MICA campus FPM Admission Test, which consists of a written test (WT), an individual presentation (IP), and a personal interview (PI). In order to finalize the MICA Ahmedabad admission procedure, candidates must afterward have all of their documentation confirmed and pay the course fees. The following provides comprehensive information about the MICA Ahmedabad admissions procedure.

 

Application Procedure for MICA Ahmedabad

 

  • Visit MICA Ahmedabad’s official website.
  • Fill out the MICA Ahmedabad application form with your personal information and educational background.
  • Upload the signature and photo.
  • You can either pay the application fees online or offline.
  • Send in the application.
  • The application form should be printed out for future use.

Admissions for P.G.D.M. at MICA Ahmedabad

 

  • Candidates must first take the CAT, XAT, or GMAT and have a passing score.
  • The Mudra Institute of Communications application form must then be filled out and the application money is due.
  • Candidates must take the MICA Admission Test (MICAT), which is divided into three sections: Section A is a psychometric test, Section B is a descriptive test, and Section C is an essay-writing test. (comprises 4 subsections) – Verbal, quantitative, and data-interpreting skills; divergent and convergent thinking; general awareness.
  • Candidates are then selected for group exercises (GE) and personal interviews based on their results in the CAT, XAT, GMAT, and MICAT (PI).
  • Additionally, shortlisted candidates are invited to Ahmedabad, Bengaluru, Delhi, Kolkata, and Mumbai for general and preliminary interviews.
  • The following weights are used to get the final composite score: CAT/XAT/GMAT: 20%; MICAT: 30%; GE: 20%; and PI: 30%.
  • Following document verification and payment of the MICA Ahmedabad entrance fee, the final admission is verified.

Admissions to MICA Ahmedabad’s FPM Program

 

  • Candidates must fill out an application and pay an application fee to be admitted to the FPM program at MICA Ahmedabad.
  • The institute then interviews qualified candidates over the phone.
  • The FPM Admission Test administered by MICA is required for the shortlisted applicants. A three-day campus-based process called the FPM Admission Test consists of a written test (WT), an individual presentation (IP), and a personal interview (PI).
  • Additionally, candidates for the FPM program are chosen based on their performance on the FPM Admission Test, their academic consistency from the 10+2 grade level onward, and their professional work/research experience in the media and communication fields.
  • Candidates should get all of their documentation validated and pay the course fees in order to guarantee their admission to MICA Ahmedabad.

Admission Criteria for MICA Ahmedabad: Documents Needed

 

  • Certificate and mark sheet for class 10
  • Certificate and mark sheet for the class of 12
  • Certificate and mark sheet for a bachelor’s degree
  • Certificate and mark sheet for the master’s degree
  • Scorecard for the entrance exam
  • passport-sized pictures
  • the ID.
  • Transfer or Migration Certificate
MICA, Ahmedabad Placements

With a placement rate of 100%, Mudra Institute of Communication in Ahmedabad has successfully completed the final placement for the class of 2020–22. The MICA Ahmedabad placement drive drew in more than 70 companies. The biggest package offered was Rs. 57.51 LPA, and the MICA average package reported for 2022 was Rs. 19 LPA, according to the MICA placement 2022 report. Furthermore, IT/ITES was the industry with the biggest offers made and the highest package presented.

 

With a placement record of 100%, the institute successfully completed summer placements in 2021–2022. At the summer placement drive, more than 60 businesses offered internships in a range of industries, including FMCG, media and advertising, FMCD/retail, and many more. During summer placements in 2021–2022, the maximum stipend offered was Rs. 3.50 lakhs for two months, while the average stipend offered was Rs. 1.02 lakhs for two months.

 

MICA Placements 2022 Report

Particulars

Statistics

Number of students participated

208

Placement rate

100%

Number of Companies Participated

70+

Highest package

Rs. 57.51 LPA

Average package

Rs. 19 LPA

Median package

Rs. 17.10 LPA

Average package of top 50%

Rs. 24 LPA

Top sector

IT/ITES

Top Recruiters

Accenture, Amazon, Cognizant, Flipkart, Deloitte, Google, Microsoft.

MICA Summer Placements 2022

Particulars

Statistics

Students appeared

163

Placement rate

100%

Companies participated

60+

Highest stipend

Rs. 3.50 Lakhs for 2 months

Median stipend

Rs. 80,000 for 2 months

Average stipend

Rs. 1.02 Lakhs for 2 months

Average stipend of top 25

Rs. 1.32 Lakhs for 2 months

Average stipend of top 50

Rs. 1.01 Lakhs for 2 months

Top sectors

Media and Advertising

MICA, Ahmedabad Facilities

Students at MICA Ahmedabad are guaranteed a trouble-free experience while on campus. Students can feel at home in the amenities and infrastructure of MICA Ahmedabad. The institute offers distinct housing options for male and female students, as well as a modern theater and a well-stocked library. MICA Ahmedabad features both indoor and outdoor sporting facilities for its students who are interested in participating in sports. Students and faculty can connect to the campus’s wifi network. Modern IT infrastructure and department-based laboratories are also included in the list of amenities at the Mudra Institute of Communications. The amenities at MICA Ahmedabad aid in students’ overall growth.

 

Associations of Alumni

 

The college offers the alumni association good networking opportunities.

 

Male Hostel

 

For students, the college has a male hostel on campus. It provides students with a cozy place to stay. The boy’s hostel has roomy, spotless rooms.

 

Female Hostel

 

For female students, the college offers a separate residence. The female hostel is furnished with all the necessities. The dormitory for girls also has big, well-ventilated rooms.

 

Library

 

There is a substantial collection of books, periodicals, publications, etc. in the campus library. Additionally, students have access to the library’s digital resources.

 

Infrastructure for IT

 

The college offers students a cutting-edge, reliable IT infrastructure. There is a computer center with modern computers for pupils.

 

Wifi

 

Both staff and students have access to wifi on campus. On their mobile devices, they have simple access to the internet.

 

Sports

 

On the college’s campus are sporting facilities. Sports facilities are available for students to utilize in their free time.

 

Laboratories

 

Students can use the technical labs of the institute. Students can use Adobe Illustrator, Maya, 3D Studio Max, Photoshop, and Premiere in the laboratories.

 

Auditorium

 

The institute includes a contemporary auditorium where lectures and other events can be held. There is also a meeting room on campus that is outfitted with cutting-edge equipment.

 

Cafeteria

 

There is a canteen available for both employees and students at the college.

 

Waiting area/guest room

 

The institution offers guest housing and waiting areas for visiting faculty members and student families.

 

Medical/Hospital

 

For the use of the students, the college provides a health center with a first aid station.

 

Gym

 

The students at the college have access to a gym.

MICA, Ahmedabad Frequently Asked Questions (FAQ's)

1: What paperwork is needed for the MICA Ahmedabad admissions procedure?

Class 10 and 12 mark sheets and certificates, bachelor’s and master’s mark sheets and certificates, entrance exam scorecards, passport-size photos, ID proofs, and migration/transfer certificates are all needed for the MICA Ahmedabad admissions procedure.

 

2: What are the requirements for MICA Ahmedabad’s FPM admission?

For MICA Ahmedabad FPM admission, candidates must have earned a master’s degree in management, communications, the humanities, or social science from an accredited university with at least a 55% grade point average.

 

3: How long does the FPM program last at MICA Ahmedabad?

The FPM program at MICA Ahmedabad lasts for three years.

 

4: How many students are accepted into MICA Ahmedabad’s P.G.D.M. Communications program?

180 students are accepted into the P.G.D.M. Communications program at MICA Ahmedabad.

 

5: Does MICA Ahmedabad offer dormitories for its students?

Yes, MICA Ahmedabad offers accommodations for both boys and girls who study abroad.

 

6: Does the NBA recognize MICA Ahmedabad?

Yes, the National Board of Accreditation has approved MICA Ahmedabad’s P.G.D.M. Communications program (NBA).

 

7: What are the collaborations with MICA Ahmedabad?

The MICA Ahmedabad has partnerships with a number of institutions, including the ESCEM France Business School in France, the School of Communications at Nanyang Technological University (NTU) in Singapore, the Institute of Applied Media Studies in Zurich, the University of New Mexico in the United States, the University of Southern Denmark in Denmark, the Queensland University of Technology in Australia, and many more.

 

8: Does MICA Ahmedabad offer financial aid?

Yes, meritorious students can receive scholarships from MICA Ahmedabad depending on their total academic performance and family income.

 

9: What are the P.G.D.M. program fees at MICA Ahmedabad?

The P.G.D.M program at MICA Ahmedabad costs 21 lakhs.

 

10: Has the AICTE approved MICA Ahmedabad?

Yes, the AICTE has authorized MICA Ahmedabad.